![The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English](https://images.english.elpais.com/resizer/IBZKhK2XC6UcUCx2-Ggnz74KZIM=/1960x1470/cloudfront-eu-central-1.images.arcpublishing.com/prisa/BKZDZY4PVBBW5PB3C4AK52OIDY.jpg)
The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English
Sneaker Industry - If you forgot what “Bred” means not only has Jordan Brand informed us by the detailing on the midsole but in this case, they got inspired by their nickname
![Michael Jordan and Nike Earned $126 Million Through a Marketing Genius “Fake Ban” That Is Unheard of in the Sneaker Industry - EssentiallySports Michael Jordan and Nike Earned $126 Million Through a Marketing Genius “Fake Ban” That Is Unheard of in the Sneaker Industry - EssentiallySports](https://image-cdn.essentiallysports.com/wp-content/uploads/michael-jordan-tinker-hatfield-473x315.jpg)